QUTEE - Desktop Experience
UX, UI, Branding, and Copywriting.
Qutee is an opinion-gathering platform that makes it easy for users to analyze comments for specific topics. Users create "Qutee pages" which serve as case studies to examine a particular subject matter. Each Qutee page offers polling features, comment filters, a sentimental rating system, and detailed insight reports.
My Roles: UX Designer, UI Architect, and Graphic Designer
Tools: Adobe XD, Illustrator, Photoshop, and Invision
A standard issue with comment systems such as Facebook and Reddit is the difficulty in extracting quality comments from conversations. Users are stuck without a way to filter comments that suit their interests. To resolve this issue, I collaborated with the founder of Qutee to create the first intelligent discussion website of its kind.
My role involved redesigning the initial product which required a detailed approach to defining the UX strategy, IXD, branding, graphic design and copywriting.
To gain actionable insights, we had to understand Qutee's position amongst its competitors. After researching the existing market, we found that Qutee offered the most extensive feature list. Although more features don't necessarily mean a better product, a seamless UX does.
Our competitors were focused on starting debates about single topics without a means to filter the conversation. However, Qutee sought to weave together multiple discussions, intent polling and comment filters to provide extensive details about each topic.
Extensive web research captured a range of qualitative and quantitative data, driving our understanding of the marketplace and the opportunity to create an innovative polling experience.